Live Wise at Levi’s®

11:03 PM

Levi's WaterLess campaign preserves the focus on brand and product:

GET INVOLVED! Join Levi’s® and to bring clean water to those who need it most.

Levi’s®Water <Less jeans have reduced the water consumption in the finishing process by making simple changes to the process.

Some examples:

     - Reducing the number of washing machine cycles by combining multiple wet cycle processes into a single wet process
     - Incorporate ozone processing into the garment washing
     - Removing the water from the stone wash

“What’s different about the Water<Less collection is that we’re still using the same materials and techniques to create finishes for our jeans but we’ve substantially  reduced water’s role in the equation,” said Carl Chiara, Director of Brand Concepts and Special Projects of the Levi’s® brand. “Sometimes, the way to achieve a more sustainable design is to rethink a traditional process and find a way to do it better.”

Levi's® celebrate World Water Day on March 22 (Today). And to help them count down the days, they're giving away a pair of Levi's® Water<less jeans each day, starting today until March 21.

So if you love and value water just as much as we do, go shoot us an email with your answer to this question: What can you do to help conserve water? A description of your very own water-saving habits is definitely a plus :) Send it all here: with your full name and mobile number.

This just for all the residence of the Philippines, and the contest runs in Levi's® Facebook Page.

Here is the list of winners.
  1. Ivi Petilla
  2. Eleonor Loria-Marinas
  3. Red Sardaña
  4. Mifflin B. Mabalot
  5. Roger E. Tadefa, Jr.
  6. Caroline Hope Villaroel

Yeah, its me guys, winner number 5. woow!

Aside from that, Levi's® extend their love to all their twitter followers and been giving pair of jeans since this morning. Indeed, Levi's® have dedicated themselves to not only sell their products but also help each one of us, and realize we must be more aware of conserving water.

Levi's® can't conserve water all on their own in an effort to help conserve water after their jeans have found a home in our closet, they've created a campaign encouraging all of us to care for our jeans in sustainable way and might I add, this campaign is hilarious as well as informative.

What is a waterless pair of jeans?

The question now is: What if by choosing the right pair of jeans, you could help save up to 16 million liters of water every year?


The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit

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