My City, My SM, My Cuisine launched in GenSan11:31 PM
Just as it had made many innovations in shopping in the
SM was one of our first retailers to include an in-store café, the immensely popular Café Elysee and to introduce the
Food Court concept to Filipinos in its store. In the
mid-eighties, it ventured into the supermarket business, which gave the
Filipinos access to quality food at very affordable prices. Now the largest
chain in the Makati ,
SM’s supermarkets and hypermarkets are known for their fresh products, bringing
the wet market concept to its stores. Philippines
At about the same time, SM opened its first supermall in
North EDSA, and gave Filipinos many dining out options
under one roof – the Food Court,
local and international food chains, and specialty restaurants. By the 1990s,
malling had become a way of life for millions of Filipinos, who would gather
together in SM’s restaurants.
|[photo credit to the web]|
When SM started its expansion in key cities around the
was not able to serve costumers in these areas, but bring the best regional cuisines
to our malls. That way, it became a catalyst for business opportunities among
local food players, who grew as SM grow. Philippines
And dining today as SM can considered a moveable feast, as we can now enjoy Bacolod’s Inasal, Iloilo’s Batchoy, Pampanga’s Sisig, as well as many other regional food products in most of our malls.
My City, my SM. My Cuisine in SM’s way of sharing the best of regional Philippine cuisine with its shoppers and Philippine Star readers. Thank you also to Ranchero for feeding us during the launching event. The food were great as always.