LiveFreePH: Davao's Financial Freedom Rally

7:19 AM
The aim to become financially stable never stops from just getting a good job, but more as well on evaluating yourself on how you can achieve financial freedom. In line with this, last January 24 to 30, Davaoenos were treated to educational booths, exciting promos, and a free concert featuring Sun Life father-son ambassadors Piolo and Inigo Pascual as part of the “#LiveFreePH Freedom Tour” – a financial freedom rally.


Beginning the journey

A string of activities guided participants to begin their own #LiveFreePH journey. In a bold move, they declared their vision of financial freedom with the “Live Free Freedom Wall.” Then they looked at their current situation, shared their outlook about the future, and pledged support to a community in need through BLISS or “Brighter Life Index: Social Sentiment.” And by joining the “Sun CeleBright” promo, they won free trips to their chosen destinations!


But what made the #LiveFreePH Tour brighter were the Sun Life advisors ready to help those who want to jumpstart their financial freedom journey. Some were so inspired that they chose to become financial advisors themselves.


Pursuing the mission

In front of a jubilant and captivated crowd, the “Freedom Celebration” concert headlined by Piolo and Inigo amplified the mission of financial independence for everyone. Aside from belting his signature hits, Piolo serenaded the winners of the hugely popular “Selfie with Papa P” - where longtime fans get to meet their idol and take home a photo souvenir. Inigo also showed off his dance moves and energized the night with today's popular hits.


We want Filipinos to believe that a brighter future is possible. We want them to be inspired to take on their own path towards financial freedom. And that they can start this meaningful journey with the help of our financial advisors,” said Sun Life Chief Marketing Officer Mylene Lopa. The #LiveFreePH Freedom Tour kicked off last year with stops in Pampanga and Iloilo.

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