My City, My SM, My Cuisine launched in GenSan

Just as it had made many innovations in shopping in the Philippines, SM has also been in the forefront of trends in dining. Through its stores and malls, it has influenced our tastes and preferences in a very amazing way.

SM was one of our first retailers to include an in-store café, the immensely popular Café Elysee and to introduce the Food Court concept to Filipinos in its Makati store. In the mid-eighties, it ventured into the supermarket business, which gave the Filipinos access to quality food at very affordable prices. Now the largest chain in the Philippines, SM’s supermarkets and hypermarkets are known for their fresh products, bringing the wet market concept to its stores.

At about the same time, SM opened its first supermall in North EDSA, and gave Filipinos many dining out options under one roof – the Food Court, local and international food chains, and specialty restaurants. By the 1990s, malling had become a way of life for millions of Filipinos, who would gather together in SM’s restaurants.

[photo credit to the web]

When SM started its expansion in key cities around the Philippines, it was not able to serve costumers in these areas, but bring the best regional cuisines to our malls. That way, it became a catalyst for business opportunities among local food players, who grew as SM grow.

And dining today as SM can considered a moveable feast, as we can now enjoy Bacolod’s Inasal, Iloilo’s Batchoy, Pampanga’s Sisig, as well as many other regional food products in most of our malls.

My City, my SM. My Cuisine in SM’s way of sharing the best of regional Philippine cuisine with its shoppers and Philippine Star readers. Thank you also to Ranchero for feeding us during the launching event. The food were great as always.