Marketing are the stories told to convince other people to trade. When human first started trading, it is where marketing started as well. The methods of marketing have changed and improved, and so as our marketing stories to get our product moving. Now, that we are on the so-called "Modern Age", and modern communication technologies are invented, modern and old ways of marketing strategies have been applied.

With this article, Siena of Mom On Style and I will be outlining the Pros and Cons of Online Marketing, pointing out the benefits and disadvantages of online marketing. 

Online Marketing versus Traditional Media

Tangibility is the ace of traditional media. Traditional Media offers hard copy materials, where consumer can flip through the pages at their leisure time. It also uses strategies like direct sales, TV, radio, mail, print advertising such as magazines, coupons, billboards, gift certificates and more. Traditional Media is more convenient for consumers since their advertising strategy focuses only on one company and they make it very specific. 

On the other hand, Online Marketing is, promoting products and services through the internet. It is also referred to as Online Advertising or Internet Advertising. Online Marketing focuses on a very wide range of advertising such as email marketing, search engine marketing, social media marketing, and display advertising. 

How does Online Marketing Promotes Business?

The answer is simple. Now a day, media is a very powerful tool for research. Large number of people go online every day to browse the internet or do their favorite pastimes. Some people research or look for information and this is where we can take advantage of the online tools and resources. In many ways, we can get the company name out in the public and give it a mysterious effect that potential customers will be encouraged to look for further information about the company. 

The Cons of Online Marketing

The only limitation of online marketing is the lack of tangibility. Consumers will not be able to hold, try, or smell the items they wanted to buy. They will have to wait for the items to be delivered before they will be given a chance to actually hold what they bought. 

To prevent the buyer’s apprehension, good thing companies have return policies. This will allow the consumers to return the items they bought in a certain period of time and get a chance to exchange it for another item. 
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