LiveFreePH: Davao's Financial Freedom Rally
The aim to become financially
stable never stops from just getting a good job, but more as well on evaluating
yourself on how you can achieve financial freedom. In line with this, last
January 24 to 30, Davaoenos were treated to educational booths, exciting
promos, and a free concert featuring Sun Life father-son ambassadors Piolo and
Inigo Pascual as part of the “#LiveFreePH Freedom Tour” – a financial freedom
rally.
Beginning the journey
A string of activities guided
participants to begin their own #LiveFreePH journey. In a bold move, they
declared their vision of financial freedom with the “Live Free Freedom Wall.”
Then they looked at their current situation, shared their outlook about the
future, and pledged support to a community in need through BLISS or “Brighter
Life Index: Social Sentiment.” And by joining the “Sun CeleBright” promo, they
won free trips to their chosen destinations!
But what made the #LiveFreePH
Tour brighter were the Sun Life advisors ready to help those who want to
jumpstart their financial freedom journey. Some were so inspired that they
chose to become financial advisors themselves.
Pursuing the mission
In front of a jubilant and
captivated crowd, the “Freedom Celebration” concert headlined by Piolo and
Inigo amplified the mission of financial independence for everyone. Aside from
belting his signature hits, Piolo serenaded the winners of the hugely popular
“Selfie with Papa P” - where longtime fans get to meet their idol and take home
a photo souvenir. Inigo also showed off his dance moves and energized the night
with today's popular hits.
“We want Filipinos to believe
that a brighter future is possible. We want them to be inspired to take on
their own path towards financial freedom. And that they can start this
meaningful journey with the help of our financial advisors,” said Sun Life
Chief Marketing Officer Mylene Lopa. The #LiveFreePH Freedom Tour kicked off
last year with stops in Pampanga and Iloilo.
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