Festive Frenzy: Shopee Live Sets Records with 12.12 Mega Pamasko Sale

5:58 PM

Filipinos are now doing most of their holiday shopping online, especially on Shopee Live, where they can find awesome Christmas deals.

Shopee, the top online store in the Philippines, had a super successful 12.12 Mega Pamasko Sale. People went crazy for Shopee Live, the live-streaming feature, and orders shot up by 50 times! In just the first two minutes of the sale, a whopping 12 million items were sold on Shopee Live across different places.

The holiday fun wouldn't be complete without "monito-monita," where people surprise each other with gifts for days. With the rush to buy gifts and the holiday craziness, many turned to live-stream shopping on Shopee to finish their gift lists. This made Shopee Live attract 46 times more new shoppers locally, and everyone saved a huge PHP 509 million thanks to extra discounts from brands and sellers.

As the year ends, Filipinos are excited about their year-end bonuses. It's the perfect time to buy big things, get gifts for loved ones, or treat themselves after a year of hard work. Home & Living stuff sold the most, followed by Women’s Apparel and Mobile Accessories.

The holidays are also a good reason to treat yourself. People want to look great at holiday parties, update their wardrobe, or start a skincare routine. Filipinos really took this to heart, and orders for Fashion and Health & Beauty items went up five times. Favorites like Uni-Care, Maybelline, and Issy & Co. did really well, and on Shopee Live, o.two.o.ph, Uni-Care, and Lovito.ph got the most orders.

Even with all the shopping, Filipinos are being smart with their money. They're stocking up on important things like face masks, organic baby wipes, and 3-in-1 twin coffee packs.

Vincent Lee, Head of Shopee Philippines, said, "Filipinos love shopping on our platform, especially during big celebrations. The holiday season is a huge deal for Filipinos, and we're happy to be part of this special tradition of giving. That's why we're always finding new ways to make shopping more fun and rewarding. The success of Shopee Live during the 12.12 Mega Christmas Sale shows how we're always trying to improve."

And there's more! A massive 2.3 million entries came in for the 12.12 Shopee Live Milyonaryo, where lucky winners could win up to one million pesos. Lee added, "We don't just want to be a place to shop; we want to make a positive change in the lives of Filipinos. The holiday season is the perfect time to give the community a chance for something life-changing."

Good news for shoppers—the 12.12 Mega Pamasko Sale has been extended until December 15, 2023. So, shop now and enjoy free shipping with no minimum spend, grab exclusive 70% off deals from lots of brands and sellers, and get up to 90% off on Shopee Mall Outlet deals!

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