Zest Air to be rebranded as AirAsia Zest
Offering Filipinos more choices, better value and
enhanced
services across a combined, larger network.
MANILA, 20 September 2013 – Zest Air is now flying with
AirAsia, The World’s Best Low Cost Airline. The Civil Aeronautics Board (“CAB”)
approved “AirAsia Zest” as the new brand name of Zest Airways, Inc. CAB also
approved the new logo of Zest Airways, Inc., wherein the Zest name has been
incorporated into the iconic red hot circle, which is the signature logo of
AirAsia.
AirAsia Zest Chairman Mikee Romero said, “We are excited to
introduce AirAsia Zest, and what it represents. With our alliance, we are well
positioned to offer our guests the strength of our combined network of domestic
and international routes and unrivalled daily low fares, proving a world class
travel experience that every Filipino deserves.
We hope this brand new look is the first of many steps
towards making AirAsia Zest an airline that continues to revolutionize air
travel in the Philippines. We are geared up and committed to ensuring that
AirAsia Zest lives up to the same incredibly high standards of AirAsia,” Romero
said.
Following this approval, the airline is currently updating
its records with the Civil Aviation Authority of the Philippines (CAAP) to
include the new business name “AirAsia Zest” in its permits with CAAP.