Samsung's Vision at CES® 2023 to Bring Calm to the Connected Device Experience

2:32 PM

The Samsung Electronics Co., Ltd. presented its vision for a future that is calmer and more connected through the employment of cutting-edge technologies that improve the lives of users by delivering experiences that are both smarter and more intuitive. At a press conference held during CES® 2023, Samsung and its key partners outlined the specifics of how they want to contribute to a more sustainable future while simultaneously building a more connected world.

In his opening keynote address at CES, Samsung Electronics Vice Chairman, CEO, and Head of the DX (Device eXperience) Division Jong-Hee (JH) Han discussed the company's plan to realize the promise of the connected experience in all of life's most important settings, including the home, the vehicle, and the office, and to do so while contributing to a greener future. The company's goal of providing serenity to our interconnected world is at the center of its strategy, which aims to pave the way for technologies and innovation to actually enable better, more personalized, and more intuitive experiences. Samsung is working toward this goal by developing and integrating products that make normal technological use less taxing on the environment.

We recognize our vision is a big one,” said CEO JH Han. “It’s about solving real challenges today and understanding consumers’ future needs and aspirations. It will take time, innovation, and cooperation with partners worldwide. But we are committed to achieving it, and already getting started.” 

Samsung Incorporates Sustainability at Every Level

Samsung highlighted the ways in which it continues to prioritize the environment through a combination of sustainability targets, innovative product design, and strategic collaborations in order to address the ongoing issues that are facing our planet. This means that by 2050, all of Samsung's operations will be powered entirely by renewable energy sources, resulting in zero net carbon emissions from their electrical use. By the year 2027, all of DX Division's energy needs will be met by renewable sources, and by the year 2030, the division will have eliminated all of its carbon footprint.

A key part of Samsung's plan to achieve its sustainability goals is the implementation of a strategy called "Everyday Sustainability," which involves incorporating eco-friendly characteristics into the company's best-selling products and services. Making goods that use less energy and last longer by rethinking their construction and materials is one way to achieve this goal.

By building sustainability into the product experience, we, and the many people around the world who use our products, can contribute to a healthier planet,” said Inhee Chung, Vice President of Corporate Sustainability Center at Samsung. “As a result, some of our most popular products are now some of our most sustainable.”

Many of Samsung's TVs and smartphones now use recycled materials, including plastic from old finishing nets, and the company's home appliances, memory, and 5G radio network chipsets all help consumers save money on their utility bills. SmartThings Energy and AI Energy Mode are only two of Samsung's connected services that help consumers save energy and money while reducing their environmental impact.

Microplastics, microscopic particles typically discovered in clothes and released into seas, lakes, and rivers via laundry, are an issue that Samsung and Patagonia, a global leader in outdoor gear, addressed head-on during the event. At a recent press conference hosted by Samsung, Patagonia's Director of Philosophy, Vincent Stanley, discussed the company's partnership with Patagonia to develop a new wash technique called the Less Microfiber Cycle. Samsung and Patagonia have collaborated to create a new washing machine filter called the Less Microfiber Filter, which works similarly to the Less Microfiber Cycle by preventing microplastics from escaping into the ocean at the end of the washing process.

U.S. Environmental Protection Agency (EPA) Product Manager for ENERGY STAR for Consumer Electronics James Kwon recently revealed that Samsung's SmartThings linked home experience is the first mass-market Smart Home Energy Management System to obtain the prestigious ENERGY STAR SHEMS Certification. In addition, Samsung's sustainability efforts still involve collaboration with a wide range of stakeholders. To reduce the carbon footprint of customer-owned IoT devices, Samsung collaborated with the Carbon Trust and other tech giants to create the first industry-wide specification for doing so.

A Connected Home and Connected Life Built on Convenience

Samsung has elaborated on their strategies to meet the demand for a seamless online experience in the present and the future. SmartThings Pet Care and SmartThings Home Monitor, introduced by Jaeyeon Jung, the company's Executive Vice President and Head of SmartThings, respectively, were highlighted during the company's press conference as examples of how monitoring and sharing alerts for anything out of the ordinary brings convenience to the connected experience. These services are just the tip of the iceberg for Samsung and the linked platform SmartThings in their efforts to make your house even smarter in response to the demand created by your Samsung Smart TV.

The capacity to link more devices, whether they are Samsung's or from a partner brand, is essential to realizing this ambition. Samsung reaffirmed its dedication to this cooperation ethos at a time when the industry is striving to usher in a new era of interoperability with the Matter smart home standard. Among the earliest adopters of Matter was SmartThings, and among the Home Connectivity Alliance's original members was Samsung (HCA).

At its CES press conference, Samsung also unveiled its newest smart home invention, the SmartThings Station, its first product with Matter support from the ground up. It's a smart, fresh way to get your SmartThings experiences going and to simplify your interactions with all your smart home gadgets. Using SmartThings Station, Samsung's wireless charger is transformed into a central hub for your smart home, allowing you to instantly and effortlessly alter the environment there with the push of a button.

Announcements of new alliances, such as an expanded connection with Philips Hue, showed how seriously the company took the concept of connected experiences. Philips Hue's senior vice president and general manager, Jasper Vervoort, recently gave a talk about the company's new Philips Hue Sync TV app, available in the Samsung TV app store and allowing users to synchronize their TV's content with their Philips Hue lights. For the first time, you can synchronize your lights and Samsung TV's content without buying any more equipment.

Samsung also discussed the importance of security and privacy advances in developing ecosystems for connected devices. Samsung Knox Matrix, the company's soon-to-be-released solution, will elevate the company's device security experiences by enabling the secure and convenient synchronization of credentials across devices and the protection of sensitive data through multi-layered mutual monitoring enabled by private blockchain technology.

Your daily commute is now part of the always-on, always-connected experience. Harman's Marcus Futterlieb recently revealed the company's and Samsung's goals to improve the in-car experience through increased intelligence, customization, and convenience (ICX). Harman Ready Care is at the center of this initiative because it uses a machine learning algorithm to collect and process data from the car's sensors to measure driver drowsiness and distraction, and then it uses that information to provide individualized interventions to reduce risks and improve the driver's well-being.

A Vision for the Future

The company also demonstrated cutting-edge AI-based advancements and technology (AI). The JetBot AI+ is just the beginning of how experiences provided by Spatial AI can improve your daily life at home by adapting to your unique space's size and environment.

Relumino Mode, which will make content viewing accessible for persons with vision impairment, was also previewed by Samsung this year and will be available on certain 2023 Samsung Neo QLED 8K and 4K TVs. By emphasizing contours and enhancing contrast and color, Relumino Mode makes visuals more legible and enjoyable. The new Relumino glasses, which made their debut at CES 2018 as part of Samsung's startup acceleration program C-Lab project, were on display alongside the company's mobile app designed to enhance and personalize the viewing experience across all devices.

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